Savana Mara

Savanna Mara is a private chartering company in the UAE and Africa that offers private chartered flights with a selection of aircraft and pricing options. Their focus is on quality and reliability, providing an efficient service to travellers seeking to avoid the monotony of standard air travel.

Brand Identity

Flipbox has given a Southern African private charter service, Savanna Mara, a new brand identity. We took inspiration from the existing brand and colour scheme and transformed Savanna Mara’s old logo into a new one that redefines its identity. The original logo had a complete image of a lion, making it look generic and challenging to identify the company’s logo quickly. Additionally, the predominantly dark brown colour palette lacked a lively feel amongst the company’s competitors. To address these design challenges, we redesigned the logo into a more usable and recognisable symbol, playing around with shades of brown to create a luxury and lively feel for the company’s brand identity. The team also redesigned the company’s marketing assets as part of the project.