Brand Identity

The Flipboxdesign team has designed a brand identity for a London-based catering company, Nob-Hill Catering. The company needed a logo and a comprehensive brand identity to communicate with its target audience. Different colour palettes were used, and other approaches that required a more robust brand guide led to manufacturers and users needing to understand their brand identity.

Their marketing team also needed help maintaining the previous branding when creating digital marketing assets. They had a website in place but needed help with their day-to-day operations. With new competition in London, the company also gave the Flipbox design team the responsibility of handling the website design and development.

The Nob Hill Catering logo is a visual representation of the company’s essence, designed to be adaptable across various branding assets. It pays homage to the culinary industry with its symbolic elements, while the inclusive and timeless colour palette reflects the company’s target market.

The logo’s intricate design, inspired by nature and the culinary landscape, is a testament to NHC’s commitment to excellence. The symbolic fork communicates culinary prowess, while the curvy fonts create a welcoming atmosphere. The red and gold palette evokes a sense of celebration, aligning with NHC’s values of warmth and hospitality. The ‘Rambling’ font in the logo is distinctive and memorable, fostering a connection with NHC’s customers.

The hues create a visually striking and emotionally resonant colour palette that reflects Nob Hill’s commitment to excellent catering services in the industry. The Flipbox design team carefully analysed the design and preserved its essence by providing its form and shape consistency. The team applied the logo to Nob Hill’s brand assets, including its website. Nob Hill has launched in London and is currently taking bookings on its websites and offices in London.