CASE STUDY

Satiate Luxe

Established in 2021, Satiate Luxe redefines the essence of private dining with a fusion of global culinary artistry and intimate gastronomic experiences. Founded by Chef Tadiwa Tendayi, Satiate Luxe seeks a vision to transform every meal into a memorable event, blending traditional flavours with innovative culinary techniques in the United Arab Emirates. Satiate Luxe’s services include Exclusive dining at home, chef-at-home meal prep, Meal Planning, Hiring a chef and Menu Development.

Brand Identity

After a series of re-brandings since 2021, Satiate Luxe reached out to Flipbox to redefine its brand identity and distinguish it from other service providers. The Fllipbox team explored multiple concepts, considering various typography styles, ornamentation options, and visual elements. Each concept aimed to capture the essence of luxury, sophistication, and culinary excellence synonymous with the brand, the direction that aligns with the brand’s positioning strategy.

A classical script font was carefully selected to evoke elegance, refinement, and timeless sophistication. The script’s fluidity conveys a sense of indulgence and culinary artistry, while its ornate details add a touch of luxury.

A sophisticated colour palette was chosen, comprising rich, indulgent hues that evoke luxury and refinement. Luxury blue or royal blue, complemented by accents of gold, add luxury and prestige to the logo design.

The final logo design was integrated across all brand touchpoints, including marketing collateral, packaging, digital assets, and physical spaces. The cohesive brand identity of “Satiate Lux” now communicates luxury, indulgence, and culinary excellence to its discerning clientele.

The branding was applied to all Satiate Luxe’s brand assets, including their official website.

Website Development

Satiate Luxe had a website showcasing its services and portfolio of work. Unfortunately, the website was just an informative page that could not assist clients with further action, and they often had to call Satiate Luxe’s customer support to request available menus. The Flipbox Design team proposed an e-commerce website with Satiate Luxe’s menus and other services, such as booking a private chef.

The website’s home page immediately showcases the available menus sbelow the home page, allowing customers to choose their cuisines and check out.